NAHC Media at the Native American Health Center (NAHC) was created in January 2011 as an in-house marketing and media program to enhance the organization’s branding, campaigns, and outreach, to increase organizational and community visibility, and advocacy support.

NAHC Media is currently comprised of Parke Ballantine, Video Production Manager (BA Ethnic Studies) and Lina Blanco, Graphic Designer, Odami Tepehuan (BA Ethnic Studies). Both employees have been a part of NAHC Media from its conceptual beginnings through all its transitions, and bring a background of critical race theory, research methodologies, and integrated critical thought into the development, design, and distribution of culturally relevant media and marketing. 

NAHC Media, although housed in CWD, interacts with and serves NAHC across program, department, and site. This unique position gives Media a comprehensive view of NAHC, enabling content and imaging created to reflect NAHC’s integrated care while streamlining aesthetics and messaging. 

NAHC Media’s national and regional media campaigns have increased the visibility of NAHC and helped to define it as a cornerstone of the Bay Area AI/AN community. Techniques used by NAHC Media in Digital Storytelling and Narrative Design workshops have been praised across Indian Country and used as models for other community clinics to engage their patient populations in prevention, outreach, and services. 

Over the last 2 ½ years NAHC Media has created over 70 program, promotional, and training films, facilitated 19 workshops, designed 300+ agency, department, and program materials, and implemented a growing intern program with 28 participants to date.   


NAHC Media is a unique, dynamic, and cutting edge program that has boosted the reputation and visibility of NAHC as a community based and driven health center dedicated to the whole well being of all our community and clients. NAHC Media receives regular praise for the far-reaching impact, trustworthiness and reliability, and quality of media and marketing. One of NAHC’s primary community partners, The Friendship House Association of American Indians, Inc.’s (FH) Executive Director Orlando Nakai had this to say about how NAHC Media has benefitted FH. 

“The utilization of [NAHC Media] allows FH to expand our outreach, prevention and treatment services to a broader audience….a strong rapport has been established between [NAHC Media] and FH, thus leading to conveying a successful and powerful message in the Media productions…The ability to produce high quality Media featuring FH staff, youth program participants, clients and community demonstrates an exemplary model of marketing and outreach to potential consumers and funders to both agencies.”

Through community partnership NAHC Media has supported NAHC’s mission to improve the health and well-being of AI/AN and area residents. Along with FH, NAHC Media has spent significant time developing and maintaining positive relationships through direct partnership with IFH, AICRC, Native Graphics, Scotts Valley Tribal TANF, BAAITS, IHS, Lake County Tribal Health Center, Santa Clara Valley Indian Health Center, Northern Ute Tribe, Yurok Nation, East Side Arts Alliance, API Wellness Center, Rainbow Community Collective, KQED, Skyline High School, Youth Radio, OUSD, APHA, CDC, and more. 

In the work done with digital storytelling and the recently developed narrative design workshops, NAHC Media has brought in revenue, a reputation to NAHC for developing and implementing cutting edge methodologies, supporting and representing complex identities of urban, mixed, pan-indigenous, 2Spirit, traditional and modern, and validating storytelling as a means of cultural expression, preservation, and promotion. 

Works done through digital storytelling, narrative design, and de-stigmatizing/visibility campaigns have had a far-reaching impact. NAHC’s Director of HIV Services, Nazbah Tom, had this to say about how NAHC Media’s work has supportive her program: 

“…I can confidently say that stigma and discrimination associated with events that have the words/wording of HIV and AIDS attached to it are highly attended with people inquiring about when the next event will be…people feel safe and comfortable at our events…Our ability to access an in-house media services allows us to work directly and efficiently with staff members who have made connections with the community built on solid, trusting relationships that make our events more fun, engaging, interactive, and attractive…Our t-shirts with logos and designs made by the [NAHC Media] are highly sought after, people know our brand at local pow wows, and come to expect our media to be of high quality, professional, and representative of our community in the images we use, the language we use, and the community we distribute to.”



Video Production

• Event Coverage
• Highlights
• Documentary
• Outreach 
• Campaigns 
• DVD Authoring
• Archiving

Graphic Design

• Brochures
• Business Cards
• Flyers, Postcards
• Posters
• Campaigns
• Advertisement

PhotographyEvent Coverage

• Photo Booth
• Video
• AV Support
• Photography

• Design
• Banners/Sliders
• Updates/Maintenance
• Calendar


• Audio Recording
Social Media

• Outreach
• Event Promotion/Creation

• Branding
• Campaigns
• Messaging
• Media Relations
• Networking
Internship Program

• Youth Based
• Job Skill Development

• Digital Storytelling
• Narrative Design


Check out stories created in NAHC Digital Storytelling Workshops by clicking the icon below:

To find out more about how to participate in a workshop yourself, or to bring a workshop to your organization, contact Parke Ballantine at:

For all other questions, comments, or to utilize our services